Showing posts with label Balenciaga Florabotanica Promo. Show all posts
Showing posts with label Balenciaga Florabotanica Promo. Show all posts

Feb 4, 2014

New Pictures from the Balenciaga Press Junket + New Interview



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If there's anyone in Hollywood who has mastered looking effortlessly cool, it's Kristen Stewart. From her tossed-just-so strands to her artfully smudged liner, the girl is just the embodiment of IDGAF cool. Nowhere is that more evident than in her latest ads for Balenciaga, where the actress poses seminude in the brand's visuals for its newest perfume, Rosabotanica. Centered around a heart of "spicy vegetal rose," the scent features citrus, green fig leaves, and white wood accords for a modern, feminine, and very sexy fragrance.

We sat down to talk with Stewart about her role with Balenciaga and yes, those sultry photos. Dressed in head-to-toe Spring 2014 Balenciaga — including the most insanely gorgeous rose-gold cuff/work of art — Stewart was frank, candid, and totally down to dish. Besides letting those gossip sites know what she really thinks about clickbait headlines, Stewart also dished on everything from her undying love of dry shampoo to her thoughts on mastering effortless style. She also shared her secret to the smudged-just-right liner look. Hint: It doesn't involve a billion makeup brushes and some crazy-complicated 10-step technique.

What do you love best about working with a brand like Balenciaga?
"If I wasn’t in the position that I’m in, I don’t think that I’d be able to find these sides of myself. I’m a pretty basic, practical dresser. But, you know at the same time when I go to an event or participate in a photo shoot or am involved with something like this, it can really make me aware that I have those things in me somewhere.

"I have no creative involvement in this whatsoever. But, the reason I’m into this is that I get to stand by and watch people who are really good at what they do and who really do what they do because it’s the love of their lives; it’s the art that they make. It’s not about a product — a lot of fashion can seem business oriented. And, this just has always felt really organic and in a really cool way, really compulsive.

"Nicolas [Ghesquière] always gave me that impression and then asked me to do this with him. I really appreciated being thrown into his world. Not everyone has such an elaborate story or idea behind their fragrance. It’s just like it smells nice or it’s a beautiful picture. And, that’s cool, too, but this was just a little bit more intriguing."

We've got to talk about the ads — they're a bit revealing. Did you have any trepidation or nervousness about being exposed like that?
"No, it’s funny. The concept was never centered around any naked idea. It was always like we want to have something really simple, and we like the character that we had in mind who was this wide-eyed, young, fresh girl in this sort of extreme environment and seeing how she copes with those elements.

"This idea was seeing that she is stripped down a bit but like much more conditioned and sort of one with the environment. And, it’s sort of grown into her, and she’s grown into it. [It's] the idea of making it all about the imagery and all about the idea of a fragrance rather than the clothes, because as soon as you put something [on], it’s a little distracting. It was never about my body, it was just about like, face. It’s just so weird… But, do you know why? [Website] clicks. I mean straight up — that’s so obvious."

You have this great, effortless look about you. Do you have any sort of beauty secrets to getting that kind of easy, low-maintenance glam?
"It’s funny — really the only way to look like you’re not trying is to genuinely not. But...specifically, I guess dry shampoo is a godsend."

Do you have a favorite?
"I like Bumble and bumble. I like the loose powder, I don’t like the spray. I think just staying healthy, because if you want to look thrown together and you don’t want to try, I think it’s, you know, drink a lot of water, get sleep, and then you can have a sort of rolled-out-of-bed look without looking awful."

What about your personal style? Any tips to low-maintenance chic dressing?
"I'm such an L.A. kid. I always forget to wear socks — I'll be outside, like, 'Oh my god, I'm freezing!' I feel so un-chic. I feel like that's kind of my thing. Like, 'Oh, whatever, I'm gonna go to Paris, but I'm not gonna change my T-shirt.' But, I don't really approach it too much in my daily life. I have things that I gravitate towards, like I like things to look worn in... I don't really put too much thought into it."

One thing we've been loving lately about the red carpet is how we've moved away from this cookie-cutter notion of beauty — tanned, blonde, glamour waves, red lips — and are starting to see much more celebration of unconventional beauty. What are your thoughts on that?
"I think it's awesome. As soon as you start viewing all of this as anything more than just something fun and creative to do, and you feel like there are notes you have to hit to satisfy a certain thing, then why are you even doing it? You should be driven by something that you admire. You should be driven by impulses that are, you know, like experimentation. You should mess with things and find it naturally rather than trying to create this product.

"I feel bad for people who feel like they operate from this place of fear when you really should be risky and make mistakes. The happy mistake is always the one that's the best, when you go, 'Whoa, that is just different. I've never seen that, and she is rocking it.' I'd rather be around people that love what they do and that are really good and really artistic rather than, like, technically pretty looks. Pretty is never what you want to go for."

If you could do anything with your hair, not for a role but just for you personally, what would you do?
"I would like to chop it sometime soon. Everyone’s doing that, but it must feel really good. I had short hair when I was younger, and then it took me sort of so long to get to this point, I’ve held on to it. But, I would love to have a very straightforward boy cut… Everyone’s short hair looks great. I like the trend a lot, but there’s a cute aspect that I would like to get rid of and, like, have a dude’s haircut."

Like an androgynous cut or straight-up "boy" hair?
"Straight up like a guy’s haircut."

Would you consider doing a shaved sides thing like Natalie Dormer?
"I love that look. I like a buzz with long [hair]. I think it’d look great like that. Yeah, I would do that. I’m really into different looks. I need to keep slightly neutral because I always fear that I’m gonna sign on to a project, and I’m not going to be in a position to look how I want to look. So, I’m always a little bit scared to go extreme, but I love extreme."

Your signature look with your hair is that whole no-part, swept-back thing. Is that a look you had to cultivate or did it just kind of happen?
"That’s totally how I’m more comfortable. I think center parts are awesome. They look great on a lot of people. But, there’s a rigidity to it that makes me a little uncomfortable. I really like to be able to move around, and if you just texture your hair right, you can do anything and you don’t have to worry about it. I just had a center part in a movie that I did. It was really hard for me to keep it all day, too. I was just constantly wanting to be like, 'Ugh!'"

You look really fantastic with a smoky eye, and you do it really confidently. You’ve managed to just nail it where a lot of people just can’t get it. What draws you to that look?
"Probably that I don’t wear a whole lot of makeup when I’m not working. So, when I do, I like to really push it. And, also it’s that same thing: If you’re going to do something, if you're going to work with a makeup artist, I want to work with someone who’s really pushing it and doing bold things and not playing it safe.

"The cool thing about walking a carpet, if you want to reap the benefits, you get to do something that you wouldn’t normally do. So, instead of being like, okay, I’m going to appease these people, I’m going to be pretty — you probably won’t appease that many people if you’re just pretty. Just forget that and have fun with it. I like things looking a little bit more, not just lived in, but like a little messed up, rough around the edges. I don’t mind that."

Be honest, do you put the eyeliner on and just go to bed and wear it the next day, or do you actually do it and smudge it?
"Oh, both. Definitely, absolutely. I try to wash my face before I go to bed, but I don’t own eye-makeup remover. Not at all."

How do you get it off?
"I just make sure it’s out from under my eyes and then it looks great. There’s usually maybe one or two things you just have to wipe off. Instant smoky eye."

Why do you think an element of effortlessness and undoneness is so important to your particular aesthetic?
"It sort of goes along with everything that we’re saying. It’s just not very interesting for me to consume what somebody has decided to give me. I want to notice things myself — when I really admire someone’s style or someone’s work in any way, it’s always things that you’re like, 'Wow, I wonder if they know how cool that is? I wonder if they are aware how good that song is' — you know what I mean? It's typically more interesting if they don’t. Rather than being like, 'Oh, yeah, I really worked on that, I really thought about it.

"Obviously it really goes along with not being contrived, and in this business, as soon as you start taking credit for things, you’re now denying what makes it so beautiful. Which is that it’s natural; it’s an organic thing, it’s the process. You rely on the process, you have a creative impulse, you follow it. You can't really take credit for it, it kind of goes through you. So, that’s why, when people sort of look like they don’t give a fuck, it’s cool. It’s just like that’s classic. That’s always going to be cool."

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Jan 25, 2014

Kristen Stewart Talks Beauty & Balenciaga With Popsugar + New Photos

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Kristen Stewart looks like an edgy Disney princess. Sitting across from her at a posh suite decorated with her recent campaign for Balenciaga’s Florabotanica fragrance at the Bowery Hotel in NYC, I am taken in by her charisma. She has creamy (dare I say snowy) white skin that she credits to her lifelong addiction to Proactiv, soulful green eyes outlined with a smudge of smoky eye shadow, and a curvaceous rose-hued mouth. Juxtaposing her delicate features is her enviably naturally beach-textured hair, casually thrown to one side and spilling over her light denim button-down, which she paired with dark denim jeans. If she passed me on the street in a hat, sunglasses, and puffy coat, I would probably mistake her for another petite brunette New Yorker. She’s that girl-next-door.


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But as I mentioned, she’s undeniably charming — as she earnestly answers all my beauty questions, I feel myself rooting for her just as I’ve rooted for her many famous characters (Bella Swan from Twilight, Snow White from Snow White and the Huntsman, and so on). She’s undoubtably an A-list movie star of the young Hollywood set, and being in the spotlight has made her a style icon known for her edgy sartorial choices. With her second Balenciaga campaign under her belt, she is eager to talk all things grooming, including her all-or-nothing attitude toward red lips, the key ingredient to her effortlessly cool mane, and which male celebrity may be inspiring her next hairstyle.

POPSUGAR: You’ve been the face of Balenciaga for a few seasons now. What draws you back to the house?
KS: Following through with the telling of the whole story — the basis of where the perfume lives. Nicolas [Ghesquière] started with Florabotanica and the idea that girl was traversing this dangerous but beautiful and exotic garden. And she was sort of extracting these scents and becoming herself. And it continued and the story was just awesome and interesting. We always planned on following through with it.
PS: What was it like shooting the new campaign?
KS: It was fun and cool. The imagery that is on my body was physically there. The flowers were all handmade, perfectly formed paper flowers. It was cool to see those in person.
PS: Explain the decision to go topless for it?
KS: It was just about being simple. We had no intention of suggesting that I was completely naked. It was just about making it about the fragrance and the imagery.
PS: How would you describe your beauty look in the ad?
KS: It was taking something clean and making it slightly more mature and a little bit more daring. The first ad was really clean makeup and not much going on. In this one, it’s a bit more forward.
PS: Do you have your own perfume-wearing or spritzing technique?
KS: I like two shots right here [points to both sides of her neck] after I take a shower. I like to do one over my clothes, too — it stays on longer.
PS: What does the Balenciaga Rosabotanica fragrance ($52) smell like to you?
KS: Everyone has a slightly different impression of it, but my take on it is that it’s a little muskier than Florabotanica ($50), but it feels related. It’s a little warmer. You can really pick up the rose. I don’t wear much fragrance. I don’t have a collection of perfumes, so I am glad to have both of them because they are really very different. This one feels more night, and the other one definitely feels more day.
PS: Every girl is jealous of your natural, beachy hair texture. Describe your hair routine.
KS: I like surf spray. I don’t do much. I’m lucky, I don’t have to mess around with blowdryers and stuff. I use dry shampoo and surf spray and mess it up as much as I can. To get texture, I basically crunch it up — it’s not too difficult to achieve. [Laughs] My hairstyle is sort of messy.
PS: You seem to be drawn to more dramatic eye makeup on the red carpet. Why do you like to play up your eyes?
KS: Typically, I am pretty plain and not too concerned with makeup and stuff. I dress really practically, so when I do red carpet things, I like to go extreme on the other side of it. I really like working with people who love what they do and are a bit more bold. If you’re going to do that job, it’s always more interesting to find wrists and not people who just want to get it done. It can be fun to find different aspects of myself since it’s not usually what I do.
PS: Who are your favorite beauty pros to work with?
KS: I work with Jill Dempsey and Beau Nelson. They are my go-to [makeup artists].
PS: Would you ever try a bold lip for the red carpet?
KS: I like going plain, like a nude lip or a full-on [one]. I don’t like anything in between. I don’t like doing tints. I like doing a full-on red lip or nothing.
PS: Right now, everyone is going really dark and vampy or rocking purples, like Lorde. Would you be interested in trying those types of trendy lip colors?
KS: I do really like that on other people. It’s awesome. I’m really white. I would try it for sure. But I think…who knows…I could change and get crazy. I’m really into red or nothing. I’m kind of strict about that.
PS: What’s your favorite red lipstick?
KS: To be honest, Chanel makes really great red lipstick. I can’t remember all the shades. but a few are awesome.
PS: Let’s talk about that faux undercut you rocked during the Sundance Film Festival. It was such a cool twist!
KS: Aw, thanks dude. I really do like it when people do that — the whole shaved thing looks cool to me. But I didn’t want to shave my head, and I also thought it was cool to do a take on it. I had to work all day so I wanted something that would stay. It was literally cornrows.
PS: Would you ever get the It haircut — a short style like a bob or lob?
KS: Yeah, definitely. I have always wanted to get a full-on boy cut. When a girl does it — even if it’s a little masculine — it still usually looks like a girl cut. I want to do just a full on boy cut.
PS: Who would be your inspiration for that?
KS: Maybe this is a little lame, but straight-up James Dean. Like old-school. It would be pretty cool.
PS: I bet everyone would copy it if you did it. Do you have a beauty icon?
KS: If you took aspects of Patti Smith and put Bridget Bardot in the mix made it really sexy — that is what I aspire to.
PS: How has your beauty look changed over time, especially since you came into the spotlight?
KS: I’ve always — with everything — gone with my instincts about things. I can put more stock in my instincts now because I know myself a little bit better. I typically have an easier time finding exactly what I like and what I’m comfortable in. You do it for a couple of years and you know what you gravitate towards.
PS: Do you feel like you have more of a say now?
KS: No…I don’t know if people have this idea that you’re told to do things and wear things — and maybe some people are — I’ve been lucky and always worked with really good people. I can definitely take credit for all of the good and the bad (laughs). I have definitely had to wear a lot of dresses.
PS: What goes into your skin-care routine?
KS: I actually use Proactiv. I’ve used it forever. When I was a teenager and had skin problems, it was awesome and I feel like I am addicted to it now. I feel like if I stop, I will get skin problems again. You see all of these commercials and stuff, and I am definitely an honorary spokesperson. I think it’s awesome, and I talk about it a lot.
PS: Which of your past characters aligns most with your own beauty look?
KS: It was fun to play Joan Jett [in The Runaways]. She is a huge style icon — for me, personally, and just in general. That was so specific. But it was fun to step into her shoes because she is so extreme. The most “me” was probably — oh, man — that’s the thing, I am really simple. I loved doing On the Road. That’s a period piece, and I don’t specifically identify with the clothes I was wearing. was more the style in which we wore them, the mood of it. I like thing being a little worn-in. They’re all really comfortable in what they’re wearing, and they’re not really thinking about it, but they love it. That’s usually what I go for.
PS: What three beauty products could you not live without?
KS: I honestly wear eyeliner, black mascara, and ChapStick. I mean dry shampoo is sometimes godsend.
PS: Favorite brands?
KS: I typically use stuff that’s given to me. Like my makeup artists both have lines, which are great, and I use their eyeliners all the time. One of my favorite ones is from Topshop. It’s just great. It lasts and works really well. For dry shampoo, I like Bumble & Bumble Prêt-à-Powder ($26), like the loose powder not the spray. I like the powder, because I feel like I look like I’m going gray when I use the spray.
PS: Do you wash your hair often? Dry shampoo junkies often don’t.
KS: Every couple of days but definitely not every day. It’s really not good for your hair to wash it every day. I try to not do that, because my hair gets dry really easily. And I work every day so when we treat it, I have to be nice to it…and wow, this was a serious beauty interview [laughs]!

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Oct 8, 2012

Kristen Stewart To Participate In A Live Interview For Balenciaga ‘Florabotanica’ On October 18th



Have you always wanted to ask a question to Kristen Stewart ? On 18 October will be your chance. On her debut as the face of the new fragrance Balenciaga Florabotanica on that date Kristen will respond to your questions during a live Internet interview of 30 minutes. The interview will be filmed in Los Angeles and broadcast live on the site of Balenciaga Fragrance and page Facebook Balenciaga. It will run for 30 minutes beginning at 21:00. French journalist Virginie Mouzat, Fashion Editor of Vanity Fair France, will be the moderator and will put the questions on the role of Kristen as a muse of the brand and the fragrance testimonial.

How to ask a question:
Everyone will have the opportunity to participate. To send inquiries, the recording will be active from today, October 8, on the official website and will remain open until the end of the interview. To take advantage of this opportunity, anyone can register and submit their applications online. There are no limits on the number of questions per participant, and registration is free. Will be selected twenty questions. A fragrance Florabotanica will be sent to those whose applications have been selected. Participation is free of charge. The interview will be broadcast live on the internet and access will not require a password.

Send your questions to Kristen on the Balenciaga website.  If your question is selected you will receive your very own bottle of the new fragrance!

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