Kristen with Nicolas Ghesquiere
The Balenciaga Florabotanica Print Ad. WWD HQ Scan
'Florabotanica' by Balenciaga Paris Bottle
September debut exclusively at Bergdorf Goodman and Neiman Marcus via kstewartnews
The Florabotanica line will include 30ml ($65), 50ml.($95), and 100ml. ($125).eau de parfum sprays. Ancillaries are to include a body lotion and shower gel.
WWD.com PARIS — Kristen Stewart has played many new and varied roles in the recent past. She became a beatnik (in “On the Road”), a vampire bride (in the “Twilight” series), Snow White (in “Snow White and the Huntsman”) and Hollywood’s highest-paid actress (in real life), making $34.5 million in the 12 months ended May, according to Forbes. But few know that Stewart is now a fragrance aficionado, too.
She is the face of Balenciaga Paris’ new women’s scent, Florabotanica, which is due out in September. Given that Stewart had never been drawn to fragrance in the past, it was an unlikely part.
“On a base level, the reason you want to wear a fragrance is because you want to smell attractive,” said Stewart, sitting in a suite of Le Bristol hotel here, wearing a Balenciaga T-shirt, shorts and heels. “That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that. I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière],” continued the 22-year-old. “And I’m a terrible liar.”
Stewart said she was relieved the first time she smelled Florabotanica. “There is something natural about it,” explained Stewart. “It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’ ”
Teaming with Ghesquière was like “kismet,” she said.The designer took note of Stewart in the movie “Panic Room” and a subsequent Bruce Weber shoot for Interview magazine. “I remember thinking, ‘Wow, I would love to do something with her one day.’ She’s so Balenciaga,”said Ghesquière.
For her part, Stewart feels “lucky” and “really excited” about the scent project, since it came together naturally.
“Even though, yes, it’s an ad and we’re selling a fragrance — I don’t want to sound pretentious — but I want to be part of this art project,” she said. “I want to be around Nicolas when he gets excited about fabric. I want to see the look on his face when he sees me put on a dress.”
More from the Interview HERE
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